Three Ways to increase your profits as a Landscape Contractor

Adding value via Landscape LightingLandscaping contractors and small businesses in the outdoor living industry know that the business is prone to a feast or famine mentality. We work with a lot of landscaping and outdoor living companies and wanted to share three ways to bring more money to your bottom line.

1. Add landscape lighting to your list of services you provide
After all the beautiful work the homeowner has just paid you to do, they often need the extra touch that lighting provides. Explain to them that outdoor lighting will showcase the landscaping you just designed and installed for them. By adding landscape lighting, the homeowner can enjoy their home, outdoor living space and landscaping at night.

We offer training in design, installation and product selection. We also have Custom Landscape Lighting Consultations- where we will come to you to help you get started and answer any questions you have.

2. Create recurring revenue
To avoid the famine part of the cycle, offer your clients yearly agreements that include regular landscaping maintenance, replanting of appropriate landscaping for seasonal changes and maintenance for the lighting system. Explain to the homeowner that the lighting system will need to be routinely adjusted as the landscape grows and matures.

Many homeowners don’t want to have to think about maintaining their landscaping and lighting. More importantly, having a reason to come out and talk with your clients throughout the year is never a bad thing.

3. Advertise Differently
Most potential customers are using the internet to make purchasing decisions. Yelp, the Nextdoor App and Google are replacing the neighbors talking over the fence about who to use on their lawn. Having a website, content about your services, a local internet presence and ranking high on Google are all vital for today’s landscape business.

And don’t forget to show amazing pictures of the work you do and promote yourself using social media as well!

If you want more tips about how to increase sales or just have a question, give us a call at Outdoor Lighting Distributors at 888-673-3653.