‘The Business of Landscape Lighting’ Category

CAST No-Ox Marine-Grade Wire for Landscape Lighting

The corrosive effects of the outdoor environment present unique challenges to landscape lighting. Every component of the landscape lighting system is subject to heat, moisture, and physical abuse. Landscape lighting wire is especially critical since its corrosion leads to degradation of lamp performance and can potentially lead to system failures.

All outdoor wire is subject to “wicking.” Wicking is the migration of water and electrolytes under wire insulation. This moisture...

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Breakfast of Champions for Outdoor Landscape Lighting

On September 10, Kichler and Outdoor Lighting hosted a “Breakfast of Champions” recognizing Outdoor Lighting Distributor’s Top Ten customers. The event was held at the Ritz Carlton in Orlando and was a generous gesture to show our appreciation, as well as honor our customers’ loyalty to both Outdoor Lighting Distributors and Kichler.

The morning started with a warm welcome, which was followed by a great breakfast. The Kichler team introduced themselves and talked about...

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Ways to increase your email open rates

As a business owner, when you send out your email marketing campaigns, do you monitor your open rate results? Do you spend time wondering how to increase them? Why do some customers open them more than others? Was your subject line the best it could be?

Here are some ways to increase your email open rates.

1. Break your email list into smaller groups. By cutting your master email list into smaller segments, and modifying your content to more directly target...

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American Society of Landscape Architects

Ryan had a chance to attend this years American Society of Landscape Architects (ALSA) conference for the state of Florida here in Orlando.

The trade show event was very well organized, well represented by the major manufacturers and provided great information on new products. There were a number of informative courses offered. Topics included Designing and Space Shaping, Trail Systems in Seminole County, Insights into Landscape Sustainability, Low Impact Development, Sea Change,...

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3 Steps to Better Outdoor Lighting Design and Installation Sales

We often hear from our customers that closing a sale for outdoor lighting design and installation can be one of the most challenging (and frustrating) tasks involved in lighting design and installation. You can have the best price, the best product and the best service, but the job goes to one of your competitors. Instead of continuously cutting your price perhaps more focus should be placed on how the customer perceives you or your sales team. Do you seem rushed and ready to move on to...

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Sales Techniques that Work in Outdoor Lighting

Our May Tuesday Sales seminar last week was a big hit for all who attended, including awarding a couple of 100 dollar gift certificate door prizes, proving it pays to get educated in Outdoor Lighting.

We covered many of the new age sales techniques primarily focusing on consultant sales,  creating a level of trust and confidence with the client and one call closings using  proven buzz words to make that close. Attendees also learned techniques to enhance their...

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How Do I Sell Landscape Lighting Maintenance and Service Agreements?

Better Question – How do I create a recurring revenue stream for my company?

First, all landscape lighting installs should come with a full one year warranty on everything! Period – no questions asked, with the only exceptions being lighting strike, vandalism, or theft. During this first year you must visit the property several times and perform all the service necessary to make sure the system looks and performs as good as the day it was installed. Make the...

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Outdoor Lighting Distributors announces Kichler Lighting Contractor of the Year

We had the pleasure and privilege of joining Kichler Lighting in presenting one of our contractors here at Outdoor Lighting Distributors, a very prestigious and well deserved award for top contractor of the eastern region of Kichler Lighting for the past year.

Adrian Palacios of Lampscapes Designs is the recipient. Adrian points out that one of his keys to success goes beyond his talent in design and installation, it goes beyond the actual fixtures; it is the people and relationships...

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How Do I Price a Landscape Lighting Installation Job?

This question comes up every day. The answer is so simple, straight-forward and basic yet it’s only today that a very successful contractor put in terms we can all understand.

“Trust The Numbers”

By that he meant add all the costs– materials, labor, transportation, marketing, sales, insurance, licensing and a percentage of all your costs associated with owning and maintaining a business.  Then add your profit. Profit is what is left...

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